- Growth form
- A bushy perennial with stems that become woody near the base. Wild plants can grow about 8–31 in (20–80 cm) tall.
- Leaves
- The green leaves are deeply divided, giving them a fine, feathery look.
- Flowers
- The species has white daisy-like heads with yellow centers. Garden plants sold as marguerites may have pink or yellow blooms or extra layers of petals; some are hybrids.
- Flowering time
- In mild parts of California, garden plants may bloom for much of the year. Flowering varies with climate and cultivar.