Wild rosemary, more often called bog rosemary in the United States, is a small shrub of cold northern bogs. Its name comes from its narrow leaves, but it belongs to the blueberry family and is poisonous if eaten.
Leatherleaf has small white bells lined up along the upper stem. Bog rosemary has pinkish or white bells clustered near the branch tips and much narrower leaves.
Why they get mixed upBoth are evergreen shrubs of northern bogs with small bell-shaped flowers.